Luxury vinyl flooring replicates the appearance of natural materials such as wood and stone.  It does this by having a surface layer that comprises a realistic photo-created image, combined with texturing to make it feel like its natural alternative. As well as this realistic imaging, luxury vinyl flooring tends to be more hard wearing and comfortable underfoot.

We recommend and carry samples of top end quality flooring for you to see at our showroom in Cheltenham.  Our experienced staff can help you with any queries you may have.


Luxury vinyl flooring is an affordable alternative to other forms of flooring. Thicker luxury vinyl will tend to be at the higher end of the price range as it represents a more undeniable quality. 5mm tiling consists of a truly impressive 0.55mm wear layer to protect the design and truly increase the longevity.


Because it is built from extremely robust kinds of materials, luxury vinyl is built to withstand the pressures put on it by a commercial environment. Exposure to moisture, flame resistance, excessive traffic; there’s not a whole lot that this flooring can’t endure!


Providing excellent resistance and grip, waterproof, and having hard-wearing qualities, luxury vinyl is really perfect for those areas of high risk where practicality can overrule design such as bathrooms and kitchens.


Unlike wood and tile flooring, luxury vinyl provides an underfoot warmth while the thickness of the tile adds a nice, cushioned feel. Perfectly compatible with underfloor heating, the level of heat that is conducted through the flooring is particularly impressive.


With an average of 2mm thickness, luxury vinyl is majorly quieter to walk on when compared with laminate, wood, and tiles. As the thickness of the vinyl itself increases the sound will become more subdued.


When cleaning luxury vinyl flooring you can really afford to be a little bit rougher than other types of flooring, since the protective layer provides fantastic dent, crack, chip, stain, scuff, and scratch resistance. We are not saying to get out a scouring brush and go all out on the flooring, but tough marks can be easily removed.

Easy to install

Installation of luxury vinyl flooring compared to stone, ceramic, or wood is much quicker. A lower profile really makes working with transitions, door openings, and static furnishings much easier.


Accidents can happen, but if a piece of luxury vinyl suffers damage it is going to be much easier to replace than other alternatives.


Depending on levels of traffic, maintenance and location, luxury vinyl will uphold a high level of performance throughout an average 25-to-30-year lifespan. As a result of this, we are extremely confident in the manufacturing longevity and process, and we know you will be too!

 Winnens are a long-established family run leading flooring and interiors specialist based in Cheltenham. Servicing Gloucestershire, the Cotswolds, and the surrounding areas. Based on trust, reliability, and customer satisfaction. If you would like some more information on design trends in 2022, then give us a call on 01242 521 661, or take a look at our website